Thousands of queuing Apple fans had been camping outside city tech stores, some from as early as 5.30am. But at the stroke of midnight, stores opened their doors for a special release of Apple's new gadget, priced at $354.95 each.
The iAir, a 'innovative, intuitive, touch-responsive mass of air', has been eagerly awaited since announcement of its development in April this year. Despite suggestions that it can quickly become contaminated, dispersed, and lost within moments of removing it from its packaging, a strong turnout at its launch last night demonstrates that true Apple fans won't be deterred.
"I can't wait to see how it interacts with my iPhone!" exclaimed Sally Sanders.
"I kind of know I don't really need it, but oh my God I so do...I really, really, want it," she said of the 200 ml of air, vacuum sealed in a sleek silver casing, adorned with Apple's ubiquitous logo.
Above: The contents of a disassembled iAir.
Tech magazines have been divided over the new product, with PC User finding that "while very simple to operate, it was difficult to ascertain what the actual function of the iAir was. After two hours of examination, it really does just appear to be air in a silver case."
But fans remain steadfast in their support of the iAir. "It's just something that appeals to me, I guess, because it's unique and reflects my individualism," sales accountant manager Thomas Jeffreys shouted as he jostled amongst the hundreds of other people queuing.
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